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What is Digital Marketing

Digital marketing is any marketing that utilizes digital or online media channels like websites, apps, social media, and email. In digital marketing, content is created and disseminated via digital media. The content is then promoted through main strategies via owned, earned, or paid digital channels.

Digital/online marketing is very effective today since most consumers use digital tools as part of the consumer buying journey. For example, 93% of buyers today check out online reviews before buying anything online. What’s more, 45% of shoppers will buy goods online and then pick up their purchases in-store.

It also makes sense to target consumers online with digital marketing considering 48%, 33%, and 26% of consumers begin their consumer journeys on search engines, brand websites, and mobile apps, respectively.

How is Digital Marketing Done?

Digital marketing works by promoting digital content. Common ways of promoting content today include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click advertising (PPC advertising), content syndication, and social media ads (i.e., Facebook ads and Instagram ads), and more.

The digital marketing strategy to use will depend on the digital marketing channel in question. For instance, if you want to target those people who search for products and services online on search engines (like Google), you’ll need SEO and SEM. If your target market uses Facebook, you need Facebook ads to target them.

Each method has its unique strategies. For instance, SEO is about following the latest Google ranking algorithm guidelines to ensure your site ranks highly as possible on search engine result pages – SERPS.

Remote Staffing – Digital Marketing

SEO is a complex and sensitive undertaking. Google bans websites that are guilty of bad SEO practices. Search algorithms also keep changing. As a result, website owners shouldn’t attempt online campaigns like SEO without the right expertise. The same applies to other digital marketing strategies.

Luckily, we have seasoned digital marketing experts in every digital marketing field today. Our experts eliminate trial and error and loss of precious capital and time. We have the expert knowledge and tools to identify your online campaign needs or shortcomings and craft effective strategies.

By hiring our team to handle your digital marketing needs, you don’t need to worry about full-time digital marketer salaries. Get professional digital marketing services immediately at an affordable price.